How to get Google Adsence

Going to applying for Google Adsense, Be sure to follow these points with your blog/site layout.

Google Analytics Code:

You need to put in a Google Analytics code on your web site. To do this, simply login to Google Analytics and click on on Admin wherever you'll see “+ New Account” beneath Accounts tab. Click on New Account and enter your web site name, computer address and alternative details. Click on Get chase ID and paste it in your website.          

                                                               

Minimum Posts/Articles/Pages:

If you're applying for Adsense for a WordPress web log, you must maintain a minimum of forty quality posts/articles. And if it’s the other web site (html, Joomla), try and maintain a minimum of thirty pages. each article is taken into account to be a page in your website. thus think about this as your major demand and proceed implementing any necessities.

Google Webmasters Verification Page:

Next you would like to use for a Google Verification Page. To do this, login to Google Webmaster Tools and click on on “Add a Site” and Enter your website computer address. Verify your possession by anybody of the subsequent ways and find a conformation.


                                   

Sitemap.xml Page: 

Your website ought to have a Sitemap.xml page, in order that search engines will index your website links and pages quickly. to form a sitemap, simply install the Google XML Sitemaps (WordPress) and make a sitemap.

Robots.txt

You need to form a robots.txt go in your website. regardless of if it’s a WordPress website or the other CMS primarily based, you would like to own a robots.txt file. This file can tell the search engines, what to index and what to not. you'll check SEOSiren robots.txt file for clear plan. to form a sitemap, simply open your hosting cpanel, click on File Manager, and choose your website folder to open it. Once opened, you'll produce a file and name it as robots.txt. you'll enter the fundamental commands to limit search engines to over crawl you website.

Alexa Rank:

A lot of individuals trouble this statement. however still your website ought to have an honest Alexa ranking to urge adsense approved. albeit your website doesn’t have an honest Alexa rank, you'll still apply. however ensure your website rankings area unit atleast beneath 400k. Else the probabilities area unit quite less to be taken into thought.

Good Traffic: 

Please don’t be during a hurry to use adsense while not  having consistent traffic. your website must to have a minimum of 100+ guests per day.

Email ID:

If you have got your own domain and hosting, its higher to use Adsense with domain email ID. which implies, rather than example@gmail.com, you'll apply with example@domain.com. a bit like John11@seosiren.com

These are  the foremost effective ways that to get Google Adsense approval. 

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{not provided} – The Alternative Path to Organic Keywords Data ( 2014 )

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Build Backlinks easily For higher PR 2014

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10 Ways to Increase Adsense CPC (2014)

If you are working as a blogger and Adsense is your main source of income, you are not in a position to ignore the importance of Adsense optimization. When talking about Adsense optimization, there are many things involved but the main focus is to get high eCPM and increase cost per click. Despite good Adsense CTR, you might not be able to make good money. This is a common problem faced by non-English blogs.

If you belong to the category of those adsense publishers, who gets good traffic but still Adsense earning low, it is high time to understand points which are explained below and if you follow the instructions you will be able to increase Adsense CPC and thus increase overall revenue.

 Adsense CPC
The first question that comes to mind is what is AdSense CPC? Let’s start by answering this basic question first and then we will move to tips for increasing adsense CPC. CPC is the abbreviation for Cost per click; in short it can be explained as the money you make or in other words click is CPC. You might have noticed Adsense publisher talking less about CPC and more about CTR. If you seriously want to increase your Adsense revenue, you should work hard on CPC rather than CTR. Getting impressions on your ad won’t help you much. A blog with good CPC and decent CTR can make a huge difference.

CPC has nothing to do with traffic, you would have realized and noticed micro niche blogs, and despite less traffic these sites earn more money from Adsense. Reason behind this is simple; eCPM for such blogs is high. That is the reason they get paid well. Other factors that affect CPC are Ad competitions, Keywords etc. Let’s discuss some of these factors
Factors Affecting Adsense CPC Niche
Choosing a right niche for your blog or website is very important. Cost per Click of an ad depends on the topic of your blog. Let’s clarify one thing when choosing a niche you should know that there are niches that can pay you high Cost Per click. Below is a list of those niches.

·         Jobs
·         Domains
·         Google
·         Dating & Romance
·         Microsoft    
·         Gadgets
·         Automobile
·         Home Loans
·         Banking
·         Real Estate
·         Health

Content

 You should write content that is able answer queries. Before writing blogs try to search what your readers are looking for on Internet and then provide them with solutions.
It is important to remember you should be directly engaged with your readers. Your content must be designed according to your niche. Hence good content will be able to ensure high Google Adsense CPC. Good content is what search engine like, hence resulting in more clicks and more revenue. While doing a Keyword research, you should make sure that you are using approximate CPC column.



Page Rank
Google Page Rank is not a new term. In Google page rank your entire website or some particular page in a website is ranked from 1 to 10. Try to obtain a rank above 4, if PR is 5 or 6 then Google will show ads on your website. This will be able to pay you higher if someone clicks on them. It means that higher quality ads will be shown on your website. You CPC can automatically increase from 10 cents to 40+ cents. It is advisable to improve the quality of your blog because CPC directly depends on higher Page Rank.

Ad Review Center

Google Adsense provides you with an option of Ad Review Center. You can go there and find out how much each ad category pays you. This feature will show different ad category that are visible on your website. If you think any category is not paying enough, you can simply block that category.

It is advisable to block the categories that are irrelevant to the content and niche of your blog. Suppose your blog is about Technology, then you can block the ad categories religion, dating and politics. This will play an important part in increasing your CPC and in turn increasing Adsense revenue.

Competitive Ad Filter

Just like Ad Review Center there is also a feature called Competitive Ad Filter in Google Adsense. You can simply go there and block any specific or general ads from appearing on your blog. You are able to block the ads for entire domain or might just be for a particular website in that domain name. Blocked ads might be belonging to your competitor thus result in improving CPC by not showing those specific ads.

Platform

Blogs are viewed from different platforms like desktop, mobile, laptop, ipad etc. Although CPC is not affected much by the platforms on which ads are displayed but you try hard in order to target as many as readers as you can. You will be able to get most readers from desktop and laptop devices.

If you are able to reach audience using hand held devices or mobile readers than CPC can increase because ads shown on cellphones are of high quality. If you are using WordPress platform then you can simply use plugin like Wp touch. This plugin will make your blog mobile friendly. It will help in serving adsense ads optimized for mobile screen size.

Country

It is an important factor that can increase CPC. If you click on an ad from USA it will pay you $2 to $3 and if you click on the same ad from India it can end up paying only 20 to 30 cents.

Hence always design your blog and its content for audiences in English speaking countries. It will help increase Page Rank of your website. It is important to keep in mind the country you are targeting.

Text & Image Format

You must know how to choose the right format for your ad. If you want to place three ads on a page then choose two ads of size 336 X 280 and one add of size 468 X 60.
Format of ad must be text because text ads get higher CTR. You can try ad format for both text and image together as it will provide more CPC. Image ads are not preferred for less CTR and CPC. Depending on the niche and blog type sometimes image ads perform better in terms of  providing higher CTR but CPC will not be as good as text ads.

Placement

You should never neglect the placement of your ads on the web page as it is directly affects your Adsense revenue. So where should you place ads for maximum CPC? Answer is to this question is very simple. You should put 2 ads inside the blog post and 1 ad outside the post. When placing inside the blog post place one 336 X 280 rectangle ad on the top of the blog below the title and place second add of size 468 X 60 ad in the blog post. One ad can be placed on right side that is outside your post.

Adsense placement guide and Heatmap

It should be your choice depending on your reason of blogging. If you are a professional blogger who depends on Adsense, you should not miss any chance to optimize ad and use maximum available ad units on a single page. If you are a hobby blogger your first target should be providing quality content and less number of ads, as mostly reader’s hate advertisement which distract them from reading.

Keep Experimenting

Always try something new. Experimenting can help in paying high dividends. You can try different niches, choose different ad positioning and take advice from Google Adsense center. Never limit yourself to one style always try something new.

Conclusion

Over here I would like to conclude that if you follow and implement the tips I have mentioned in this article you will be able to increase your Adsense revenue from 30% to 40%. It is a legal and genuine way to increase earning in a short time. You can also search for adsense Keywords that provide high CPC and compile some posts using them.

Top 7 High Paying Google Adsense Alternatives for Bloggers (2014)

How many times did you apply for Adsense account and got rejected?

It could be several times or more. Maybe, you are still struggling to get approved by Adsense.
Most of the new bloggers apply for Adsense many times and become disappointed after getting rejected by Adsense. But Adsense is not the only advertising network for publishers. There are a lot of ad networks that share decent amount of revenue to their publisher.

To be frank, though there are a lot of ad networks but there is no real alternative of Adsense. Adsense is still the best Advertising Network. But I believe ‘Something is better than noting’.  That’s why I am going to share some Adsense alternatives.

If you are one of the them who didn’t get approved by Adsense or got banned by Adsense, then you can try the following networks. You can also use these networks along with Adsense to increase your revenue. Here is the list of Adsense Alternatives.

Google Adsense Alternative

ALTERNATIVES	AD TYPES	MIN. PAYMENT/METHOD	SIGN UP
	Targeted Text Display	$100 (Paypal/Wire)	Sign Up Now
	Targeted Text Banner Ads Mobile Ads	$10 (Paypal)	Sign Up Now
	Targeted Text Mobile	$10 (Paypal) $50 (Check)	Sign Up Now
	In text In Search In Tag Display	$50 (PayPal, Wire, eCheck, WU)	Sign Up Now
	Inline Text Links Banner Pop-Unders Interstitial Ads	$50 (PayPal/Wire/Cheque)	Sign Up Now
	In Text Display Pop Up	$50 (PayPal, Check) $1000 (Wire)	Sign Up Now
	Banner Ad Slider Ad	$1 (Paypal) $20 (Payoneer) $500 (Wire)	Sign Up Now

Let’s see some more details of these networks…

1. Media.net

Media.net is probably the number one alternative for Adsense. It is a contextual ad network, powered by Yahoo and Bing. It enables publisher to earn money from advertising revenue.

It offers customized ad units that fit with your site look. It also shows ad to the mobile phone and tablet users.

Currently this network is not opened for public sign up. But you can request for invitation.

Sign Up Now

2. Bidvertiser

Bidvertiser is a pay per click advertising site that could be a great option if you didn’t get Adsense approval or got banned.

It offers Text ads, Banner ads, Mobile Ads, Slider ads etc. You can also make money by promoting your customized toolbar.

Sign Up Now

3. Chitika

Next Google Adsense alternative is Chitika. If you are tired of not getting Adsense approval, then sign up for Chitika. You need not to get approval for using chitika ads on your site. Just create an account and put ads on your site.

It offers 3 types of ads – Search Targeted Ads, Local Ads and Mobile Ads. It’s PPC rates aren’t as good as Adsense.

Sign Up Now

4. Infolinks

Infolinks is a bit different from above two. It doesn’t take too many spaces of your site to show ads. It shows in text or pop up ads.

Infolinks offer 4 types of ads – in search, in text, in frame and in tag.

Sign Up Now

5. Kontera

Kontera is similar to infolinks. Kontera Ads appear on hyper linked text when you hover the mouse on the linked text. It also offers image and video ads. All ads are based on pay per click payment.

Whenever you add in text ads on your site, make sure that you are not annoying your readers with too much ads.

Sign Up Now

6. Clicksor

Cicksor is a contextual ad network that offers different types of ad format to their publishers.  It offers 85% of the ad income.

Clicksor offers five different ad types - Inline text links, Text Banners, Graphical banner, Pop-Unders, Interstitial Ads.

Sign Up Now

7. Qadabra

Qadabra is a self-serve ad platform that offers performance based advertising. It was formerly known as AdsGadget. It requires only 15 second to start showing ads on your site with Qadabra.

It offers banner ads including slider ads. You need not have much content to get approved by Qadabra.

Sign Up Now

Top 70 High Paying Keywords for Adsense In (2014)

If you are an Adsense Publisher, you always want to increase your earning through clicks. Sometimes it happens that you have good CTR, I mean you are getting a good number clicks from Adsense but your estimated earning is low. For example, you gave got 40 clicks and your estimated earning was $0.77! It’s really an unexpected earning.

You aren’t responsible for this low earning. Actually Low CPC (Cost Per Click) is responsible for it. You might have noticed that Adsense shows Ads according to post contents. Specifically we can say that Ads are related with post’s keywords. CPC is related with these keywords.

Google won’t pay you an average rate for clicks. Sometimes you will earn $3 for a click where sometimes they won’t pay you $3 for 50 clicks. Here is the point. It depends on the Ads that people clicked. If people clicked on a high paying ad then you’ll get a good payment. As I said Ads are showing according to your content’s keywords, if you have high paying keywords in your post you will get high CPC.

So you want to know which are high paying keywords? Wait, in this post I’ll share 70 high paying keywords for Adsense. Before we move to the keywords here some advise for you.

It’s obvious that all of these keywords won’t be suitable for your niche. Just find the keywords that are related with your blog and try to use them on your blog post. Never abuse these keywords.

List of 70 High Paying Keywords for Google Adsense
Here are 70 high paying keywords for Adsense:

MESOTHELIOMA LAW FIRM ($ 179.01)
DONATE CAR TO CHARITY CALIFORNIA ($130.25)
DONATE CAR FOR TAX CREDIT ($126.65)
DONATE CARS IN MA ($125.58)
DONATE YOUR CAR SACRAMENTO ($118.20)
HOW TO DONATE A CAR IN CALIFORNIA ($111.21)
 SELL ANNUITY PAYMENT ( $ 107.46 )
DONATE YOUR CAR FOR KIDS ($106.01)
ASBESTOS LAWYERS ( $ 105.84 )
STRUCTURED ANNUITY SETTLEMENT ($100.8)
ANNUITY SETTLEMENTS ($ 100.72 )
CAR INSURANCE QUOTES COLORADO ($100.93)
NUNAVUT CULTURE ($99.52)
DAYTON FREIGHT LINES ($99.39)
HARDDRIVE DATA RECOVERY SERVICES ($98.59)
DONATE A CAR IN MARYLAND ($98.51)
MOTOR REPLACEMENTS ($98.43)
CHEAP DOMAIN REGISTRATION HOSTING ($98.39)
DONATING A CAR IN MARYLAND ($98.20)
DONATE CARS ILLINOIS ($98.13)
CRIMINAL DEFENSE ATTORNEYS FLORIDA ($98.07)
BEST CRIMINAL LAWYER IN ARIZONA ($97.93)
CAR INSURANCE QUOTES UTAH ($97.92)
LIFE INSURANCE CO LINCOLN ($97.07)
HOLLAND MICHIGAN COLLEGE ($95.74)
ONLINE MOTOR INSURANCE QUOTES ($95.73)
ONLINE COLLEDGES ($95.65)
PAPERPORT PROMOTIONAL CODE ($95.13)
ONLINECLASSES ($95.06)
WORLD TRADE CENTER FOOTAGE ($95.02)
MASSAGE SCHOOL DALLAS TEXAS ($94.90)
PSYCHIC FOR FREE ($94.61)
DONATE OLD CARS TO CHARITY ($94.55)
LOW CREDIT LINE CREDIT CARDS ($94.49)
DALLAS MESOTHELIOMA ATTORNEYS ($94.33)
CAR INSURANCE QUOTES MN ($94.29)
DONATE YOUR CAR FOR MONEY ($94.01)
CHEAP AUTO INSURANCE IN VA ($93.84)
MET AUTO ($93.70)
FORENSICS ONLINE COURSE ($93.51)
HOME PHONE INTERNET BUNDLE ($93.32)
DONATING USED CARS TO CHARITY ($93.17)
PHD IN COUNSELING EDUCATION ($92.99)
NEUSON ($92.89)
CAR INSURANCE QUOTES PA ($92.88)
ROYALTY FREE IMAGES STOCK ($92.76)
CAR INSURANCE IN SOUTH DAKOTA ($92.72)
EMAIL BULK SERVICE ($92.55)
WEBEX COSTS ($92.38)
CHEAP CAR INSURANCE FOR LADIES ($92.23)
CHEAP CAR INSURANCE IN VIRGINIA ($92.03)
REGISTER FREE DOMAINS ($92.03)
BETTER CONFERENCING CALLS ($91.44)
FUTURISTIC ARCHITECTURE ($91.44)
MORTGAGE ADVISER ($91.29)
 CAR DONATE ($ 88.26 )
VIRTUAL DATA ROOMS ($ 83.18 )
AUTOMOBILE ACCIDENT ATTORNEY ($ 76.57 )
AUTO ACCIDENT ATTORNEY ($ 75.64 )
CAR ACCIDENT LAWYERS ($ 75.17 )
DATA RECOVERY RAID ( $ 73.22)
MOTOR INSURANCE QUOTES ($ 68.61 )
PERSONAL INJURY LAWYER ($ 66.53)
CAR INSURANCE QUOTES ($ 61.03)
ASBESTOS LUNG CANCER ($60.96)
INJURY LAWYERS ($60.79)
PERSONAL INJURY LAW FIRM ($60.56)
ONLINE CRIMINAL JUSTICE DEGREE ($60.4)
CAR INSURANCE COMPANIES ($ 58.66 )
BUSINESS VOIP SOLUTIONS ($ 51.9 )
Those are the best keywords with good CPC. Here are some useful post that may help you to increase your revenue.

How To Submit A Site To Search Engines Like Google, Yahoo & Bing Free

Top Search Engines In the UK by Market Share %

This ‘how to’ guide is a primer about getting your small business website into Google, Yahoo and Bing….fast, and free. Google is the main driver of traffic in the UK, and when it comes to submitting your site to thousands of search engines – well, don’t bother, there are only a handful of players in the UK, and most partner with the top global search engines Google and Bing. Getting into search engines is one thing, ranking high in them is another story altogether.

How Do I Check If My Site Is In Google?

Just type your website address in the Google search box. If Google knows about your site, it will tell you. If your website doesn’t come up as a result, you need to submit your site to Google. Another way to check if a page is in either of the search engines is to lift a piece of unique text from the page, put it in a search “in quotes”. Your page should come up.

Consider also using the info: operator to see if Google knows about your page – e.g.info:www.hobo-web.co.uk or indeed any page from your website site:www.hobo-web.co.uk (Bing too).

My site does not come up in search engines!

Search engines like Google need to find your website before it can crawl, index it, rate it and display it in it’s listings (SERPS - or Search Engine Results Pages). Googlebot (the spider Google uses) accesses your page if it knows your website exists. This is perhaps the reason why your website doesn’t come up in Google search. Google probably doesn’t know about it.

Do I need to pay to get into Google and Bing?

No.

How Do You Submit A Site To Search Engines?

You do not need a seo to submit your site to Google, Yahoo or Bing. You don’t pay to get into any of the big search engines natural (free or organic) listings (and note, Bing powers Yahoo results).

As I have said many times in the past, the best way to actually get into Google, and the other top search engines, is for the search engine spider to find your site through a link that is already on another website, which Google already has in it’s index. A link from a blog, forum or other website will suffice.

What type of link do I need?

Any link from another website will do as long as Google sees it as a link (nofollow kills a link’s juice BTW).

When it comes to links, think how relevant the page is you are wanting the link from to your website. Many seo think relevant links are very important in actual rankings…. for me, it’s actually more important just to get a link from a real website. That type of link will help Google trust your site more – and ranking high or even number 1 on Googleultimately comes down to reputation (the quality of websites that link to you). If you submit your website to cheap directories or buy links to get into Google, these links canharm your rankings in the future.

Will directory submission services help me get a website into search engines? 

You could of course think about submitting your site to directories like Yahoo or (if you can stand to wait years if you are unlucky) DMOZ. There are some good quality directories out there. A link in ONE OR TWO of these directories will probably get your site into search engines. Unfortunately, there is a LOT of low quality links you will probably stumble upon first, and these kind of links can quickly turn toxic. AVOID all low cost, cheap seo submission services.

In 2013, the truth is, you hardly even need a link for Google to find your website. Google (especially) WILL find your domain within days or weeks, and if your website has unique content on it – it will go into it’s index quickly. It will probably rank high for a little while too, then drop down the rankings a bit – this is called the ‘honeymoon period’ by seo who’ve witnessed the phenomenon…. maybe it’s to give you a taste of Google traffic.

Can I register website with google search engine direct?

Most of the most popular search engines in the world offer ways of submitting your webpages directly to them. I’d expect submitting your site through the following methods will certainly get you started:

• Submit A Site To Google
• Submit My Site To Bing
• Submit my site to Yandex
• Submit my website to Baidu
• Submit RSS feed to Google
• Submit Google Webmaster Tools
• Submit site to Bing Webmaster Tools
• Submit Your Site To Yahoo (No Need – Bing powers Yahoo in 2013)
• Submit a site to ASK

Can social media sites get my site indexed by search engines?

Probably. If you do a lot of it. Google certainly spiders Twitter, Facebook (when it can) and Google Plus – and links on these websites often spread to other places –  so creating a profile on these websites sometimes works to help a website get into these search engines. I have also hear Bing spiders Facebook pages too (they have an agreement with FB). Social media links are often ‘nofollowed’, though, so they often do not count as a ‘vote’ to your website, so I would not rely on them.

How can I automatically get into Google?

You can ping Google (and other engines) using RSS or XML. If you have a blog, In the past, I’ve found registering a site with FEED BURNER is useful in happy, instant indexing of new content on a site. If your website publishes an xml sitemap, this is even better. It’s amazing how fast Google indexes and ranks pages. I’ve seen pages get into Google and rank in the top ten for a phrase in less than 1 minute and I recently tested just how fast Google publishes your content if you’re well connected. WordPress, for example, pings Google when you post new content, which is very handy with a blogging system. Most modern open source content management systems of note do something like this. You can add your website direct to Google Webmaster Tools, too.

Google Webmaster Tools

At some point, to rank better in search engines, you are going to have to get other sites to link to it, so you may as well think about that first link on external sites. If you want to bypass all that, you can submit your website and verify it in GWT. The procedure is very simple with a little technical knowledge.

Avoid Paid/Free Search Engine Submission Tools and Services

I was talking to someone who recently paid a website submission company to submit their site to lots of different search engines. It’s easy to forget many are ignorant to what seems, to the experienced, an obvious waste of money. I was looking at some free of the free search engine submission tools available and lots are simply lead generation tools to hoodwink you.

You put your website into the tool with your email, and this company has now been alerted you need seo services. If you’re lucky, you’ll only receive the odd unsolicited email. If you’re unlucky, you’ve just been added to a spam list to be forever bombarded with low quality seo services, directory submission services, penguin proof link building strategies and emails telling you about undetectable link networks and the latest traffic exploding wordpress plugin.

Believe me, if you are being told about most of these services in an unsolicited manner – there’s nothing private or undetectable about them. If you do use any of them – point those links at a minisite (and not your main site) because they wont last forever (if at all) and Google is getting serious penalising sites who buy and sell links using these services.

Search engine submission has not been a priority for most seo i mix with because they know the search engines that matter (and are relevant) do a good job of finding a new site by themselves – and there are many documented ways of getting a page into Google, Yahoo and Bing, for instance. You do not need any company to do this for you – for instance, there’s pretty decent documented evidence (and observations made) that Google Plus can be helpful getting your site into Google.

You can submit your site to search engines yourself, for free, any time you want. Your site should be plugged into relevant search engine offerings (like Google Webmaster Tools and Bing Webmaster Tools, Google Places and Google Plus, for a start).

I don’t ever recall a decent site not being indexed pretty quickly by all the main search engines, and that’s without bothering even with the above services from the engines.

Invest your money instead in building the online reputation of your website and making your pages richer, and more relevant, and seek to keep people on your site, when you get them. Don’t submit your website to sites where you do not know where the link will appear or you are probably in unnatural links territory.

You can use our free seo tool to quickly audit your website and check against some seo best practices.

My website is not in Google WEEKS/MONTHS after submitting it

If your website is not in Google (at all) after a few weeks (or months) of doing the above on a few sites (don’t spam), then something might be wrong. You can FETCH THE WEBSITE AS GOOGLE in Google webmaster tools to make sure everything is ok. If Google can access your site, you probably need to review your content and make sure your website complies with Webmaster Guidelines.

Now you’ve learned how to submit a website to search engines, the real fun begins!

Check out our seo tutorial for beginners here.

Find out how to check your rankings in search engines, and the best seo tools you should be using.

Why Submit Your Website to Google, Yahoo And Bing?

Getting listed in Google and the other popular search engines is one of the most effective ways of directing free (well unpaid), targeted traffic to your web site. You do NOT have to pay a penny to get into any of the major search engines so beware seo companies with unethical promises.

How Search Engines Determine Your Rank

Before you try to add your site to the search engines, you should understand what they look for when they decide how to rank your site. Just because you’re listed doesn’t mean you’ll get traffic. You have to make sure your site is search engine ready or search engine friendly.

The general rule of thumb is that most engines use a “formula” to determine keyword relevancy and online reputation. The technical term is called an “algorithm”, and each search engine has its own unique algorithm (s) that it uses to rank pages. Generally, this ‘magic’ formula consists of your page title, text content and the number and quality of links pointing back to your site, etc, etc. Some say Google uses over 200 signals to rank a page, all weighted differently, at any one time – and Google likes this flux. It’s important to note that every engine is different. Some may look at meta tags, some may ignore them and just place emphasis on your body content. These days, most meta data is becoming less and less important, and often ignored.

Because of SPAM abuse, many search engines no longer use these tags to help rank pages, but you should still include them because they do use them to display information about your site. For example, whatever is inside the title tag is often, but not always, the resource the search engine will use as the title of your page in the search results snippet. The easiest way to get into all the major search engines is to be linked to from a site that already appears in, for instance, Google and Yahoo and Bing, and social signals certainly play a part in discovery of new pages and sites.

Improving Your Rankings

There are a few ways I can think of of getting into Google, and improving your rankings. The best way to improve your rankings is to get a link from a reputable website to your website. Yes, that’s all you need to do. Google likes finding new sites “itself”, and it does this by spidering links from website to website, and eventually ranks pages on the quality and number of those links.

If you want to improve your rankings, try and get a link from an “authority” site in your industry, or exchange a few links with other businesses or suppliers in your line of work, perhaps not direct competitors. One link from a very well trusted site in your niche can improve how much trust Google has in your website, but they want you to create ‘buzz’ about your site, rather than build links in a mechanical fashion. Editorial links from media sites also still carry a lot of weight in 2014.

If you cannot think at all how to get a link you can add your site to Google directly, via the links above, or via Google Webmaster Tools, or Google Plus and Google Places.

Remember to know search engine rules, and if you are interested in learning about SEO….

Fresh Content Boost

Don’t worry about telling Google about new content on your site once your site is indexed. Google is very good at finding new content. Google loves fresh content, and if you publish lots of it on your blog, and it’s of a decent quality,n Google will visit your site often, and rank your content for free.

A while back I tested what happens when publishing NEW content to a website already IN Google. I know (generally) what to expect but it’s always good to have a peak every now and again. I use WordPress, RSS & Feedburner (pinging Google Blogsearch) to instantly syndicate the Hobo articles so I expect a few things to happen:

1. Get into Google serps in a few minutes
2. Dissappear for a while again
3. Come back into the serps & stabalise
4. Get Cached by Google
5. Rank

So how long did it take to index my new page when I pressed publish, and what happened to the page in SERPS:

• My Feedreader (instantly - though there can be a delay sometimes)
• Google Blog Search (15 minutes)
• Google SERPS (30 minutes - so Google knows about it)
• 1 hour UK position 25
• 12 Hours later top 10 UK
• Cache accessible within @18 hours, I can access it use using the info:command, but the cache is not available in the SERPS yet
• A few days later Google dropped it from the SERPS as expected. Today it seems to be back on page 2 of Google.
• During this period the page is not even returned in a site: command but it is using the page info:command.

This is all down to the way Google handles fresh up-to-date content – see QDF Query Deserves Freshness. If you get a handle on it, you see why a little online business authority and being first with the news is KEY to getting traffic out of Google. I’ve got 12,000 visits from Google alone in just over 24 hours fiddling with that – but you’ve got to be fast out of the traps. This is also why publishing fresh content on your site is seen to be such an important strategy for seo success.

Those rankings above stabilised n the first page, and longer term ranking success will ultimately depend a lot on the ‘authority’ or ‘domain trust’ of this site, the relevance of my page title, the content and over time, how well linked it is within this site (which a lot of people forget about) as I don’t really expect too many incoming links to the page. Of course, rankings will also depend on how well ‘optimised’ the competition is for the term.

Note See here for more Geek stuff on QDF.

Google Local Business Results

Local seo rankings are powered (in part) by Google’s local business directory, and can be improved by submitting your site to Google and telling them everything about your business. These are usually activated when there are searchers at a location near to your business. Basically – the most cited, most relevant and most trusted businesses in the local area are promoted tot he top of Google – sometimes in a ‘local box’ style listings, other times, merged into natural organic listings (as part of the VENICE algorithm).

Submit Your Site to Google Maps, Google Places for Business and Google+ Local

Google Local Business listings, now known as Google Places for Business and Google+ Local (leading to lots of confusion) get your business (and website) featured for various keyword phrases, ESPECIALLY in your local area, as well as your business name, including a map to your business and contact details.

It’s FREE, so your crazy not to do it.

Optimising for Google Local Business Results

In my experience, giving Google as much information as possible about your business is just about the best policy. Get listed in as many local business directories as possible and encouraging positive reviews on your profiles all improves your standing in this index (which is different from the natural results, but often BLENDED with natural results, often if Google can detect your location).

Best Practices for Google Places (From Google)

• Only business owners or authorized representatives may claim their business listings on Google Maps.
• Use a shared, business email account, if multiple users will be updating your business listing.
• If possible, use an email account with a domain that matches your business URL. For example, if your business website is www.hobo-web.co.uk, a matching email address would be me@hobo-web.co.uk.
• The business name on Google Maps must be your full legal business name.
• Do not attempt to manipulate search results by adding extraneous keywords or a description of your business into the business name.
• Do not include phone numbers or URLs in the business name.
• The address should look exactly the way you’d write it on a paper mailing envelope. If your business services several areas, you can create one listing under a PO Box.
• Do not create listings at locations where the business does not physically exist.
• PO Boxes do not count as physical locations.
• Do not create more than one listing for each business location, either in a single account or multiple accounts.
• Businesses that operate in a service area as opposed to a single location should not create a listing for every city they service. Service area businesses should create one listing for the central office of the business only.
• Businesses with special services, such as law firms and doctors, should not create multiple listings to cover all of their specialties.
• The precise address for the business must be provided in place of broad city names or cross-streets.
• A property for rent is not considered a place of business. Please create one listing for the central office that processes the rentals.
• Provide a phone number that connects to your individual business location as directly as possible. For example, you should provide an individual location phone number in place of a call center.
• Do not provide phone numbers or URLs that redirect or ‘refer’ users to other landing pages or phone numbers other than those of the actual business.
• Provide one URL that best identifies your individual business location.
• Do not provide URLs that redirect or ‘refer’ users to other landing pages or phone numbers other than those of the actual business.
• Use the description and custom attribute fields to include additional information about your listing. This type of content should never appear in your business’s title, address or category fields.
• Please see this page of the LBC User Guide for examples of acceptable custom attributes.

If you are a small business or a brand new business just starting out, you should claim your listing – it’s 100% free and gives you a measure of increased visibility on Google if folks are looking for your type of business in your area. Here’s a link to more information on Google Places for Business https://www.google.com/local/business/ and Google Plus https://plus.google.com/‎. Google will very probably be using it’s own products to find new pages (and that includes the Chrome browser and maybe even Gmail.)

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